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Reciclagem de bolas chega a mais um torneio de tênis / Green Initiatives estão crescendo no esporte

O tema da sustentabilidade no tênis continua mesmo em alta.

Acabo de receber um press release do Bank of the West Tennis Classic, o Sony Ericsson WTA de Stanford, que começa na semana que vem e terá a participação de Sharapova, Ivanovic e Safina, entre outras, anunciando que as bolas usadas já tem destino certo, a reciclagem.

Uma parceria com a Rebounce, uma empresa que dá nova pressão às bolas usadas e doa para programas de inserção social, proporcionará que essa “repressurização” seja feita diretamente no torneio. A Rebounce criou uma máquina de tamanho acessível e que pode ser usada diretamente nos clubes e academias e que recicla até 3.000 bolas por mês.

Parceira da iniciativa de reciclagem de bolas na França / Roland Garros, a FEDEX também se uniu à campanha americana e doará o transporte das bolas através do serviço de caminhão.

Reproduzo abaixo o press release enviado pelo colega Sam Henderson, explicando todo o processo:

“Bank of the West, title sponsor of the Bank of the West Classic, today announced a tournament recycling initiative with Rebounces, organizers of the first national tennis ball recycling campaign. FedEx Ground, the small-package ground shipping service, will donate transportation of used tennis balls to Rebounces’ headquarters.

An estimated 300 million tennis balls are manufactured each year worldwide, and Bank of the West is encouraging tennis players and fans to bring old tennis balls to the Bank of the West Classic and recycle them. Tennis balls lose pressure with use and typically are discarded. For each dozen balls returned at the tournament July 30 through August 1, the bank and Rebounces will provide one can of new balls.

Balls collected at the Bank of the West Classic July 26- August 1 will be re-pressurized using Rebounces’ patented technology and a portion of these will be donated to Youth Tennis Advantage (YTA), a nonprofit organization dedicated to serving youth in Oakland and San Francisco through a program of tennis and academic tutoring.

Rebounces re-pressurizes tennis balls to restore dead balls to their original bounce. Rebounces’ new Green Tennis Machine allows tennis facilities to re-pressurize tennis balls on-site, saving money and reducing landfill waste. With a capacity of 400 tennis balls, the machine can re-pressurize 3,000 balls monthly and pay for itself in a year or two at an average-sized tennis club, according to the company.

Rebounces collected over 100,000 balls from tennis clubs and tournaments in 2009 and expects to collect more than 500,000 in 2010.”

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